Search results for "bepress|Social and Behavioral Sciences|Communication|Social Media"
showing 10 items of 9925 documents
Monitoring the issue arenas of the swine-flu discussion
2013
Purpose: This paper seeks to describe the changing organizational environment and stakeholder debate currently taking place in various “issue arenas” during a crisis. Organizations today need to find and monitor these arenas before being able to communicate with their stakeholders. Design/methodology/approach: Communications of authorities and discussions by citizens are studied and analyzed in a case study related to the 2009 swine flu or influenza A (H1N1) episode in Finland. The organizational point of view is studied through media releases of the National Institute for Health and Welfare (THL), and the citizen point of view through a content analysis of popular discussion online forums …
Social media in public diplomacy : survey on the social media communication of the Finnish missions abroad
2012
Today, social media is changing the way people communicate by giving the influence to the hands of the people. For organizations, it means that the issues of stakeholders are the focus of the communication, not the organizations. The question no longer is whether to use social media in public relations, but how to use it. In this research the social media communication of the Finnish missions abroad is studied. The missions have implemented social media as a part of their communication mainly since 2010. It is time to evaluate how the social media have been used so far, including an examination of what more social media can offer. It has been suggested that there is a need for re-evaluation…
Testing a methodology to improve organizational learning about crisis communication
2011
Purpose – The purpose of this paper is to introduce a measurement system with performance indicators to improve organizational learning about crisis communication by public organizations. The tool can be used to conduct a preparedness audit or to evaluate communication performance in a real situation or in an emergency exercise. Evaluation is part of the strategic planning and development of crisis communication. The construction of the instrument and its theoretical underpinnings are first explained, after which the series of empirical tests that were implemented to scrutinize the clarity and appropriateness of the indicators as well as the usability of the instrument are presented. Design…
Stakeholder anger - negative engagement towards organizations online : a literature review
2014
Sidosryhmien vihaa ja sitoutumista organisaatiota kohtaan on tähän mennessä tutkittu melko vähän erityisesti online-ympäristöissä tapahtuvan viestinnän näkökulmasta. Lisäksi niin kutsutulle negatiiviselle sitoutumiselle ei ole aiemmin annettu tarkkaa määritelmää. On myös mahdollista, että kaikissa organisaatioissa ei ole totuttu käsittelemään vihaisia sidosryhmiä. Edellä mainittuihin lähtökohtiin nojaten tämän teoreettisen tutkimuksen tarkoituksena oli havainnollistaa negatiivista sitoutumista ja samalla osoittaa, mistä syistä johtuen sidosryhmät kääntyvät organisaatiota vastaan muuttuen samalla hateholdereiksi. Tutkimus toteutettiin integroituna kirjallisuuskatsauksena ja siinä pyrittiin y…
Synergy and social orientation as quality dimensions for the future communication policy
2009
In this paper it is argued, that nowadays synergy as a quality dimension for communication management needs to be balanced with social orientation. The inner-directedness needed for synergy should not lead to a rigid control. It needs to be balanced with outer-directedness in a continuous dialogue for the organization to be able to connect to the multiple stakeholders that are important for its functioning in today’s society. This balance is a value in framing the future communication policy. peerReviewed
Towards a more dynamic stakeholder model : Acknowledgning multiple issue arenas
2010
Purpose – The paper suggest that corporate communications is becoming less predictable as interaction with stakeholders is moving from organizational control toward ‘issue arenas’, places of interaction where an issue is discussed by stakeholders and organizations both online and within the traditional media. The role of corporate communications and public relations is broadening beyond the traditional relationship management to issue arena monitoring. Design/methodology/approach – Theoretical approach with six axioms suggested. Findings – Several central theories of corporate communications are combined with issues management and stakeholder theory to argue for a multiplicity of new ‘issue…
Conquering the liminal space : Strategic social media influencer communication in the Finnish public sector during the COVID-19 pandemic
2022
Public sector organisations have traditionally used mass media and their own communication channels to communicate urgent matters to citizens. However, the COVID-19 pandemic has forced these organisations to look for new communication approaches. In Finland, several public-sector organisations collaborated with social media influencers (SMIs) to maximise their efforts in communicating about the measures needed to constrain the spread of the virus. Using a multiple-case study design, this chapter scrutinises four public-sector organisations and their collaboration with SMIs during the pandemic in 2020. We found that public organisations turned to SMIs through influencer marketing and influen…
"There are a lot of activities going on but how do you make those known" : the challenge of organizational environmental communication in ICT-company
2012
The purpose of this study is to identify the obstacles that are hindering organizational environmental communication among the target group in the case company. After identifying obstacles, this thesis tries to find solutions to improve organizational environmental communication and knowledge sharing among the target group. Case company in this study is ICT-sector company and the target group consists of engineers that are working mainly with datacenters. This study uses qualitative methods. The research material was obtained by theme interviews. Research data was analysed by sorting data in to different themes that rose up during the analysing phase. Four main obstacles were found for orga…
Prescriptive practices in an English-speaking language-oriented online community : a case study of Your Grammar Sucks videos
2016
Internetin myötä kielenkäyttäjille on avautunut lukuisia mahdollisuuksia julkaista tekstejään ja mielipiteitään ja saada ne mahdollisesti hyvin suuren yleisön nähtäville. Perinteisiin medioihin kuten kirjoihin, sanoma- ja aikakauslehtiin sekä televisioon verrattuna Internetin keskustelupalstoilla, blogisivustoilla ja sosiaalisen median sivustoilla, kuten Facebookissa, kielenkäyttö on verrattain vapaata. Samaan aikaan kun kirjoittajille on avautunut vapaus julkaista kirjoituksiaan instituutioiden niitä rajoittamatta, kielenkäyttäjät ovat ottaneet tehtäväkseen valvoa toistensa kieltä kritisoimalla ja korjaamalla toisten kirjoituksia sekä määrittämällä, mikä on hyväksyttävää kielenkäyttöä ja m…
"I never gave up"
2019
Esports phenomena have grown rapidly in recent years, and so has research on the topic. Some of the research has also addressed esports fandom (see e.g. Taylor 2012). Nevertheless, studies comparing and contrasting how players and fans engage with the game and the esports based on that game are scarce. This study compares and contrasts how players and fans engage with playable game characters and esports players. The paper draws on previous research in fan studies, sports fandom and esports to examine the relationships of players and fans of the videogame Overwatch (Blizzard Entertainment 2016) with the fictional heroes of the game as well as with their favorite professional players in the …